Hi, I’m Matt Darch, a Hong Kong–based Senior Designer and Art Director with 14 years of experience at global media and agency brands, delivering impactful creative across APAC and EMEA.
Showreel coming real soon
A little about what I have done.
Bloomberg
As an Art Director at Bloomberg, I developed data-driven campaigns that turned complex ideas into impactful visuals and narratives. I built cohesive design systems across web, video, social, print, and events, while contributing strategic insights and ideas to proposals and managed freelancers and vendors to ensure consistent, high-quality delivery.
CNN
As Senior Designer at CNN, I designed branded content experiences for CNN’s global advertising partners. I worked with strategists to shape and pitch concepts, creating sales pitches, mood boards and design guides. I sourced and directed photographers and illustrators to bring campaigns to life, collaborated with developers to build and test bespoke sites, and produced supporting assets for video, social and banners.
BBC
As part of the BBC StoryWorks team, I designed creative pitch materials and visual concepts to showcase campaign execution across digital, TV, social and live events. I produced mock-ups for branded content, including bespoke web pages, traffic drivers and infographics, supporting the sales team in presenting the BBC portfolio to clients.
Art Director, Designer, Branding, UI
Art Director, Designer, Branding, UI
Uniting brand, culture and experience to create lasting impact within and beyond an organisation.
Experience & Skills
Uniting brand, culture and experience to drive impact inside and outside an organisation.
Presentations & Pitches
Designing and delivering compelling narratives that win hearts, minds, and projects—on screen and in the room.
Branding
Building visual identities, translating strategy into design systems that express who brands are and where they’re going.
Design
Balancing craft and clarity, shaping ideas through thoughtful layout, typography, and visual storytelling.
Creative Direction
Leading creative from concept to delivery, defining the vision, guiding teams, and ensuring every detail works as one.
Live Experiences
Designing experiences beyond the screen, shaping spaces that bring brands and audiences together.
Motion & Video
Combining motion, graphics, and story to bring ideas to life, directing visuals that inform, engage, and stay with people.
From billboards to reports, print that informs, persuades, and inspires.
UI/UX
Creating seamless digital experiences, where design, data, and user insight meet to make every interaction feel effortless.
14 years of making things, from the weird and the wild to the moon cake and the quantum computing.
Partnerships
Take a look around 14 years of making things — the weird, the wild, the moon cake, the quantum computing.
Audi • BMW • Hyundai • Jaguar • Lexus • Porsche
Accenture • BCG • BearingPoint • Capgemini • EY • FTI Consulting • Henley & Partners • Kearney • McKinsey • PwC • TheTin
Castrol • Enel • Enel X • Holcim • Iberdrola • Milan Metro • Mytilineos • Okana • Petronas • Schindler • Sika
abrdn • Access Bank • Afreximbank • AIG • AXA • Barclays • BlackRock • BNP Paribas • BVNK • Capital.com • CIB Egypt • Citi Commercial Bank • Citi Private Bank • Copper.co • DBS • Exness • HSBC • iShares • Invesco • J.P. Morgan • Mastercard • Santander • UBS
Abu Dhabi Department of Economic Development • Astana International Forum • Egypt’s Ministry of International Cooperation • Enterprise Georgia • Enterprise Ireland • Foreign, Commonwealth & Development Office • IDA Ireland • Invest in Batumi • Invest in Georgia • Italian Trade Agency • JapanGOV • Rwanda Development Board • Tokyo Metropolitan Government • UK Department for Business and Trade
Bayer • GE HealthCare • IE Business School • Malaysia Healthcare Travel Council • NRS Healthcare • Speekee
Loaf • Macallan • Patek Philippe • Prada Group • SK-II • Sotheby’s • Suntory • Vacheron Constantin
BBC • Bloomberg • BT Sport • Cartoon Network • CNN • Sky • WarnerMedia
Hong Kong China Rugby • Le Mans • Mercedes AMG Petronas F1 Team • New Zealand Rugby • Oracle Red Bull Racing • Yanmar
Alteryx • Arm • AWS • Celonis • Fujifilm • Google • Google Chrome Enterprise • Huawei • IBM • Lenovo • NEC • NICE • Nokia • Salesforce • Samsung • Verizon
British Airways • Cathay • Croatian National Tourist Board • Explore Hainan • Georgian National Tourism Administration • Hilton • Japan Airlines • Japan National Tourism Organisation • Korean Air • Macao Government Tourism Office • Marriott Bonvoy • Rosewood • Sanya Tourism Board • Tokyo Tokyo • Tourism Macedonia • Tourism Western Australia • Turkish Airlines • Visit Britain • Visit Dubai • Visit Jiangsu • Wakayama Tourism