The Anatomy
of Inefficiency
Celonis partnered with CNN International Commercial for this digital content campaign in 2021. The objective of the article was to highlight the gaps between average performing and top-performing businesses and to capture the value of Process Mining when it comes to breaking through bottlenecks and optimising process performance.
My Role
Art direction
UI design
Company
CNN | Celonis
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Visual Focus
My goal through art direction was to highlight these performance gaps through the use of witty comparison visuals and animations using a cut-out style of black and white imagery. Colour was used as a visual aid to clearly define to the audience the data of average performing and top-performing businesses.
Additonal shots
Early Concept | 2 Animation Storyboards
Final Site Animations
Beginning of Article | Mobile & Desktop
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Traffic Driver
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