The Anatomy of Inefficiency
Celonis partnered with CNN International Commercial for this digital content campaign in 2021. The objective of the article was to highlight the gaps between average performing and top-performing businesses and to capture the value of Process Mining when it comes to breaking through bottlenecks and optimising process performance.
My Role
Art Director
UI Design
Company
CNN | Celonis
Heading typeface
Subheading typeface
Charcoal
Off White
Tangerine
Electric Blue
Visual Focus
"My aim as an art director was to spotlight performance gaps through clever visual comparisons and dynamic cut-out style animations featuring black-and-white imagery. Strategic use of colour served as a clear visual tool to distinguish data between average-performing and top-performing businesses, ensuring the audience could easily grasp the insights."
Additonal shots
Early Concept | 2 Animation Storyboards
Final Site Animations
Beginning of Article | Mobile & Desktop
Beginning of Article
Traffic Driver
Additional shots
Next Project
Hero