A CNN Commercial showcase site & other promotion assets
In 2017 I was the lead designer for the CNNIC website build, the digital home of CNN International Commercial. This website is designed to act as a ‘shopfront’ and lead generation tool for potential clients and to showcase the best of CNNIC’s creative work and ad offering. My objectives for this were to create an engaging site that draws the user in at every point, enhance engagement and generate new business, through smart, slick design and messaging. I designed a lightweight, fully responsive CMS website which allows CNNIC’s content to shine on any device and gives potential clients multiple opportunities to interact and engage with it.
My Role
Art direction
UI design
Company CNN
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The Challenge. Showcase content in a way that keeps target audiences engaged while not distracting from its core purpose of attracting potential corporate partners.
The Solution. Fully responsive HTML5 website with a lot of cutting edge micro-interactions and features, content moulded and crafted especially for its audience and a lightweight design to work on any device.
Additonal shots
Site Navigation
Reusable Content Blocks & Forms
Homepage
CNN Livestream promotion
In a noisy UK news landscape, a compelling campaign in 2021 was needed to cut through and generate awareness for CNN's UK Livestream launch. The objective was to attract new UK audiences and to convert them into engaged subscribers, positioning CNN as a top-of-mind global news authority, distinctive from regional UK competitors. My role was to design and produce the promotional creatives along with the landing page for new subscribers.
Next Project
Final creatives | Pre-roll video
Traffic Drivers | Light & Dark Creatives