A 2018 campaign to showcase how IBM’s smart technologies are helping businesses, big and small, to create positive change in Africa. The campaign, Smart Starts consisted of 3 stories which all featured illustrated visuals to bring IBM’s technologies to life. I created all illustrations for this campaign as well as art directing and designing the site. Each illustration was designed using IBM’s colour palette in the same style to unify the campaign, with each article featuring its own unique colour theme.