Porsche

Tomorrow's Car Today: Porsche

Porsche partnered with CNN International Commercial for this digital content campaign. With Porsche’s longstanding commitment to building cars that own the road and owners’ hearts, CNN created a brand story at the intersection of tradition and innovation to showcase its new electric car, Porsche Taycan.

The objective, to promote and build awareness around the new Porsche Taycan. The solution, to create an integrated multi-media solution on digital and social featuring a bespoke sponsor content site with 360 video.

My Role

Art direction

UI design

Company

CNN | Porsche

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Visual Focus

The site focuses on the design and functionality of the Porsche Taycan with an immersive visual and narrative treatment including a 360° video, designed to resonate with CNN audiences. The site's objective was to encourage the audience to book a test drive through Porsche's external site. The site begins with teasing atmospheric exterior shots of the car.

"I couldn't find the sports car of my dreams, so I built it myself."

Ferdinand Porsche

Visual Identity

Porsche is known worldwide for its stunning designs and exceptional performance levels. A masterpiece that perfectly combines balance and appearance and offers exclusive features.

As the lead on art direction and UI design, my role was to bring these brand values to the CNN audience through the bespoke content site visuals, sounds and interactions.

Additional site shots

Interactive Discovery

Once the user has completed navigating the animated exterior shots, they are led through the interior of the car where they can interact with a host of multimedia content which showcased the luxury interiors of the Porsche Taycan.

360 video

Putting the audience into the driver's seat to experience the Porsche Taycan for themselves––almost. The interactive experience takes them on a scenic journey through Singapore, immersing them in the first full-electric Porsche as they drive––virtually––past the iconic Marina Bay Sands.