Tokyo to Wakayama. Spirited Away
Japanese tourism boards Tokyo Tokyo & Visit Wakayama partnered with CNN International Commercial for a digital content campaign, with the finished site showcasing an eight-day travel itinerary in the regions. We were tasked with bringing to life a diverse range of activities, ranging from explorations in Tokyo’s vibrant city centre, to trekking through Wakayama’s serene natural spaces.
The objective of the campaign was to increase interest in both Tokyo and Wakayama as tourist destinations and to highlight the convenient ease of transport between the two locations. The campaign was specifically designed to target long-haul tourists.
My Role
Art Director
UI Design
Company
CNN | Tokyo Tokyo & Visit Wakayama
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Subheading typeface
Deep Sea Green
Deep Teal
Off White
Tokyo isn’t one of the world’s most visited cities for nothing, and no trip to Japan is complete without at least a few days in the capital before heading to Wakayama, Japan’s spiritual heartland.
mobile navigation
desktop navigation
Visual Identity
A trip to Japan offers an extraordinary range of experiences, from the vibrant energy of Tokyo’s cityscape to the serene mountain trails and ancient hot springs of Wakayama. It’s a land where contrasts coexist seamlessly, offering adventures that are close in proximity yet worlds apart in essence.
The art direction aimed to capture these diverse experiences through rich, evocative photography, showcased within a bespoke, elegant, and fluid site design. This approach was carefully crafted to align with the sophisticated tastes and values of the CNN audience.
Tokyo to Wakayama horizontal scroll divider
mobile carousel
desktop horizontal scroll & carousel
Additonal shots
Tokyo day 2 itinerary
Tokyo day 1 itinerary
Wakayama day 5 itinerary
Wakayama day 5 itinerary
UI Elements | Sticky eight-day itinerary navigation. Sticky buttons accessing transport & locations information. Scroll activated horizontal content blocks and carousels.
Route Information Page
Call to Action | Scrolling leading down to the client video and then to the campaign call to action.
Next Project
Hero | Automated changing background image to showcase a range of destinations