Great Expectations
CNN partnered with Yanmar, a Japanese diesel engine and marine product company on a 2020 campaign to increase their brand awareness in the US and Europe and to introduce their flagship boat, the X47. This campaign was booked to coincide with their involvement in the 36th America’s Cup, a key date in their promotional calendar.
My Role
Art direction
UI design
Company
CNN | Yanmar
Heading typeface
Paragraph typeface
#000000
#DC1E37
#FFFFFF
Visual Focus
This standalone site was designed using Adobe XD with the intention of being able to reuse the content blocks on future campaigns. The goal was to create a bold, user-friendly design with micro-animations that acted as a clean monochromatic canvas for original photography and videos shot for the campaign.
Additonal shots
Responsive UI & Grid System
Traffic Drivers
Site Transitions & Micro-animations
Next Project
Hero
Full Article